The individual has stopped investing in the complex emotional "maintenance" of a stable relationship. The other person is dematerialized into a performance utility accessible via swipe
Performance-Driven Eros: <p>According to Bauman and Han, sex in postmodernity has been reduced to performance. Eroticism is no longer an encounter but a capital to be increased and a utilitarian act, strictly subjected to the imperative of achieving an orgasm.</p>
Sex as a Service (SaaS): <p>Relationships undergo digital servitization. Just like cloud software, people no longer invest in the emotional maintenance of a stable bond. The other is reduced to an on-demand utility, activated by a swipe and deactivated with a quick log-out.</p>
Carnal E-Commerce: <p>Dating apps function exactly like Amazon. Users select people-objects from a wishlist via swipe. The match and subsequent chat mimic a digital payment checkout process, where the ultimate goal is rapid consumption and purchasing an orgasm.</p>
The Triumph of Non-Places: <p>Digital platforms are Marc Augé’s "non-places". Void of identity and real relations, these virtual spaces colonize reality, erasing human bonds and leading Western individuals to profound loneliness fraught with psychological neuroses.</p>